Seeking Impact Using theories of change to assess and guide corporate climate action April 2024 Download research report Whether they say it explicitly, or pursue it through the lenses of risk and opportunity, most companies taking climate action are seeking to have an impact on the world. But the causal links between what companies do… Continue reading Seeking Impact
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Support for climate action: Global data explorer
Support for climate action: Global data explorer April 2024 In 2023, Potential Energy, the Yale Program on Climate Change Communication and The Meliore Foundation and Zero Ideas conducted research with 58,000 people across 23 countries to learn what moves and motivates people to support climate actions and specific pro-climate policies, across the G20 and beyond.… Continue reading Support for climate action: Global data explorer
Why ‘transitioning away from fossil fuels’ is the right formula
Why ‘transitioning away from fossil fuels’ is the right formula Simon Glynn December 2023 Much of the climate movement is expressing anguish that the best COP 28 could do is to call for ‘transitioning away from fossil fuels in energy systems,’ rather than for a ‘phase-out’ of fossil fuels. ‘Phasing out’ is what climate science… Continue reading Why ‘transitioning away from fossil fuels’ is the right formula
Later is too late: What moves and motivates people to support climate action
Later is too late: What moves and motivates people to support climate action November 2023 Download research report Zero Ideas is proud to have worked with Potential Energy, the Yale Program on Climate Change Communication and The Meliore Foundation on one of the broadest and most comprehensive global message testing studies ever conducted. With nearly… Continue reading Later is too late: What moves and motivates people to support climate action
Sustainable finance supply needs industrial strategy demand
Sustainable finance supply needs industrial strategy demand First published in MIT Sloan Management Review as Economic Incentives Are Key to Driving Sustainability at Scale October 2023 Satoshi Ikeda and Simon Glynn Read as pdf In mobilizing the economy for climate action, most recent progress has been incremental. The pace and scale of what we need… Continue reading Sustainable finance supply needs industrial strategy demand
The World Wants New Nuclear
The World Wants New Nuclear A new and comprehensive evaluation of the world’s understanding and support for advanced nuclear energy May 2023 Download the research paper Zero Ideas is pleased to have worked with ClearPath, Potential Energy, RePlanet and Third Way on their research paper investigating public perceptions of nuclear energy, The World Wants New… Continue reading The World Wants New Nuclear
Keeping politics out of companies’ climate action
Keeping politics out of companies’ climate action Simon Glynn and Savannah Coomber March 2023 Download the research paper Corporate climate action will succeed and sustain itself best if politics are kept out of it – but the way many companies are tackling climate action is politicizing the issue. Climate action is not inherently ideological, but… Continue reading Keeping politics out of companies’ climate action