Challenging leadership thinking
About Zero Ideas
Zero Ideas is a research charity established to challenge leadership thinking on climate action. We conduct primary and secondary research and publish articles and research reports to inform leaders on climate issues and to drive a more ambitious leadership mindset for climate action.
Zero Ideas has produced research reports in collaboration with the University of Cambridge Institute for Sustainability Leadership, the Financial Services Agency of Japan, Potential Energy Coalition, WePlanet, and Yale Program on Climate Change Communication. Our research has appeared in the Forbes, New York Times, Washington Post, and MIT Sloan Management Review, and features regularly in Responsible Investor.
Zero Ideas is a Charitable Incorporated Organization in England & Wales. Registered Charity Number 1199593.
People
Simon Glynn, Founder
Simon Glynn is founder of Zero Ideas, a By-Fellow at Hughes Hall, University of Cambridge, and a previous board member of WePlanet. With 25 years’ experience as a management consulting partner, Simon co-led Oliver Wyman’s climate and sustainability platform globally, and was chief strategy officer and founder of the European business of Lippincott, the firm’s brand and innovation specialists.
Simon’s non-profit clients on climate issues have included CDP, the Carbon Trust, Climate Group, Potential Energy Coalition, HM King Charles III, We Mean Business, WePlanet, and the World Business Council for Sustainable Development.
His commercial clients on climate issues have included some of the world’s biggest energy and chemical companies, IKEA in retail, Nucor in steel, and banks across north America, Europe and Asia.
Claire Whitehead, Research and Communications Advisor
Claire has worked with Simon over the past 20 years, and on Zero Ideas since its founding. She brings both the technical process and human insight that shape how its research is designed, interpreted and communicated. Her work spans the full arc of each project—from brief to publication—with an ability to move between strategic framing, quantitative complexity and the clarity of final narrative that is as much art as science.
Claire has 25 years’ experience across management consulting, brand strategy and commercial insight, including roles at Oliver Wyman, Lippincott, Eden McCallum, IHG and eBay.