Winning public support
We do research projects to learn how to win public support for climate-related policies. See some of our research reports and findings here:
Restoring belief in the future
Support for climate action depends on people’s belief in the future. In rich countries today, that belief is lacking.
Restoring Human Progress: Winning citizens’ support for actions on climate and nature. A research collaboration with the University of Cambridge Institute for Sustainability Leadership (CISL).
Citizens’ despondency about the future is a disease of the G7. Analysis of the despondency about the future that is prevalent in rich countries, where it comes from, and what it means for support for climate action. A Zero Ideas research paper.
Restoring belief in the future is key for responsible investment. An investors’ and finance perspective on the core findings from our report with CISL, Restoring Human Progress. A comment article for Responsible Investor.
Engaging the political right
Climate change is not inherently a progressive issue. There are plenty of concerned people on the right, who are being overlooked.
Climate worry is moving right. The numbers and the motivations of the climate-worried right. A Zero Ideas research paper.
Unleashing multipartisan support. A values-based segmentation reveals climate motivations across the political spectrum. A Zero Ideas research paper.
The silent majority on climate change. The argument for extending climate outreach beyond progressive audiences. An article for Persuasion.
Enabling technology solutions
Public support for climate action favours decoupling through forward-looking innovation and technology. Support for most climate-related technologies is stronger than sometimes assumed – but not for all.
Climate Tech Forward. Researching the support for, and the reasons some people oppose, a range of climate-related technologies. A Zero Ideas research report in partnership with WePlanet and Potential Energy.
The World Wants New Nuclear. Researching support for, and how best to communicate, new nuclear energy technologies. A Potential Energy-led research report.
Understanding what moves people
Comprehensive, global research into what moves and motivates people across the world regarding climate change and climate action.
Later is Too Late. A 23-country research project investigating what moves and motivates people to support climate action. Potential Energy in partnership with the Yale Program on Climate Change Communication, the Meliore Foundation and Zero Ideas.
Global Data Explorer. An interactive tool to explore the data behind the Later is Too Late research report.